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XSellco Repricer

Buy Box owners sell more!
The automated Amazon Repricer that keeps you competitive 24 hours a day

Win the Buy Box more often, with instant Amazon repricing
Winning the Buy Box depends on more than having the lowest price. XSellco Price Manager instantly reacts to your competitors' price changes, inventory, location, seller ratings and more, then optimizes your price to compete and win the Buy Box.
Free onboarding with 30-day check in Limited Offer
Get the edge on your competitors with free onboarding from one of our Amazon repricing specialists.
We will train you up on the important features and help you increase your efficiency with repricing.
Grow your Amazon sales by 145%
XSellco Price Manager customers see on average an increase of 145 percent in Amazon sales in just 30 weeks.

Reprice in real time

XSellco Price Manager reprices faster than our competitors. Our Amazon repricer uses Amazon Web Services to ensure you are repricing at the fastest speed possible. The moment one of your competitors reprice or goes out of stock, we react immediately to help you stay ahead using the fastest repricing software.

Inform business decisions with insights

Spy on your top 10 rivals for the Amazon Buy Box per marketplace with 'Competitor Insights' and ‘Tracking’ features. Gain intelligence on the success of each SKU, set rules to compete against your competition and win back the Buy Box.


Always make a profit

With net margin repricing feature, price your products based on potential profit. XSellco allows retailers to upload their product costs into Price Manager. XSellco then dynamically calculates variable costs such as Amazon fees, Fulfilment costs and GST and prices based on actual real costs to ensure sellers can always maintain targeted margins. (Ultimate plan only)


Quick and easy setup


Reprice some or all of your inventory, set simple or complex rules, target your chosen competitors. You can be set up on Price Manager in minutes. If you need help, our support team are here to guide you through the setup process.


Automated Repricing
Stay competitive 24/7 with an automated amazon repricing strategy. Win the Amazon Buy Box while you sleep.
Real-time repricing
Reprice faster than your competitors with real-time repricing. React instantly to competitor price changes and win back the Buy Box.
Multiple Channels
Grow your business internationally. Manage pricing in any Amazon marketplace with one XSellco Price Manager account.
Prices Up and Down
Win the Amazon Buy Box at the best possible price. Automatically adjusts your price upwards when competitive environment allows.
Net Margin Repricing
Make a profit on every sale. Enter your costs and we will ensure that you only sell at your target profit margin.
Raise your game during quiet periods of the week by scheduling time-specific rules that optimize your repricing strategy.
Price Replicator
Keep pricing consistent across all sales channels through our price replicator feed to eBay, Magento, Shopify and BigCommerce stores.
Buy Box predictor
Amazon Buy Box Predictor
XSellco’s Amazon repricer allows you to identify SKUs with a low probability of winning the Buy Box and quickly take action.
Simple and quick
Predefined strategies
Get started in minutes with our repricing strategy templates. Our Buy Box experts have created 7 pre-defined strategies to help you win.
Bulk Actions
Managing a large inventory couldn’t be easier. Simply add SKUs, assign repricing rules and min/max ranges with bulk uploads.
Search Filter Sort
Quickly access the products you need with our powerful search functionality, filters and sort options.
Details at a glance
All the information you need for each of your SKUs at your fingertips; including ASIN, current price, Buy Box status, stock levels, last sale information and more.
Powerful insights
Spy on your Top 10 rivals in each Amazon marketplace. See the products they are beating you on and quickly take action.
Make informed business decisions with all the key trends that drive your sales. See SKUs that are selling fast, at minimum price, a stock risk, and more.
BuyBox winners
See who is beating you to the Buy Box and how often for individual  SKUs. Take action with a competitor rule and increase your sales.
Price Movement
Make intelligent repricing decisions with a detailed price history of your products and the corresponding Buy Box winner for every SKU.
Flexible rules
Fulfillment Method
Win the Buy Box with intelligent repricing rules that compete with FBA and merchant fulfilled sellers differently.
Have 5-star seller metrics? Use them to target your rivals by their feedback count and score.
Stock Levels
Take advantage and price up when your competitors run out of stock. Change your strategy automatically when your inventory runs low.
Whether selling domestically or abroad, set Amazon repricing rules that take account of the competing seller location to ensure that you win the sale at the best price.
Individual Sellers
Get super granular by targeting individual rival sellers with a tailored strategy.
Last Sale
Slow moving inventory? Speed up your sales by setting rules based on your last sale date.
When Buy Box Winner
Increase your profits by incrementally raising your price when you own the Buy Box.
Out Of Bounds
If the competition has priced outside your minimum price range, adjust your pricing strategy to maximize your profits within your selected range.
Safe and secure
Set Min/Max Price
Always sell at a price you are comfortable with. Set your minimum and maximum thresholds and our Amazon repricer will stay within this range.
Price Triple Check
Our triple check safeguards ensure that you never sell below the minimum price you set. We guarantee it.
Amazon Partner
As an official Amazon Web Services partner, our software is hosted by Amazon and plugs directly into their marketplace API. This ensures we respond instantly to price changes, helping you stay ahead.
With over 4,000 users, businesses worldwide trust XSellco with their pricing, giving you confidence that you’re in safe hands.