Background to the issue:
My business is registered in the UK and my question relates to listing on the four other European marketplaces (de, fr, es, it).
I have enabled international listings and for many months now 'my' listings have appeared on these marketplaces. However, I was always unhappy with how Amazon listed my products - the title translations are horrendous and there seemed to be a pretty random approach to which products got listed abroad and which didn't.
So, a few months ago I copied my most popular listings onto each of the four foreign marketplaces. In each instance, I wrote the listings in the relevant language. I also used the appropriate Product ID / EAN and Seller SKU such that the listings synchronised with the UK original listing. This worked fine and when I sold an item via amazon.de, it automatically updated the inventory level in the UK and other marketplaces.
I also went through each of the four foreign marketplaces and deleted all the other listings that had been automatically generated by Amazon, effectively tidying up my inventory listings and avoiding duplication.
After a week or so, the 'random' Amazon-generated listings started reappearing. This meant I had duplicate listings on most marketplaces.
I went on holiday for a few days last week so activated my holiday settings. When I returned on Monday and turned off my holiday settings / reactivated my listings on all five marketplaces, the listings I had set up and synchronised to the UK listings have all disappeared. I'm left only with the Amazon-generated listings.
To be blunt, I detest the automatically generated listings:
- They seem to be random. In some instances where I have five colour variations on a listing, Amazon chooses only two variations to list abroad (even though all are active and I have inventory listed against all)
- Amazon's translation of the titles are terrible and in some cases the text is simply wrong
- Many of the Amazon-generated listings abroad are marked as needing improvement or have been suppressed, for various reasons such as sub-standard photos or missing certain pieces of information such as material or not having a photo at all - despite the fact that these are all complete and correct on 'my' original UK listing
So my two questions are
1. Is there a way to stop Amazon from automatically generating listings abroad based on my UK listings?
2. Is there a way to keep only those that I specifically set up in a foreign language on the respective marketplace, using the relevant EAN etc to synchronise inventory levels to the UK listing?
I hope that all makes sense Perhaps I've simply misunderstood how Amazon works, or is this a problem anyone else has come across too? Many thanks in advance for any insights.
Is there a way to stop Amazon from automatically generating listings abroad based on my UK listings? YES. All you need to do is break the synchronisation. From your homepage - Inventory, Sell Globally, Build International Listings. See the target marketplaces half way down the page? Click the REMOVE link far right.
Is there a way to keep only those that I specifically set up in a foreign language on the respective marketplace, using the relevant EAN etc to synchronise inventory levels to the UK listing? YES. Using the same route, click EDIT instead of remove. A link will pop up called Exclude SKUs. You can add any SKU you want in here so it won't be synched from source to target marketplace.
I started using international listings 3 months ago after having my old pro account upgraded. It's been bloody fantastic. sales up 3 fold. there are definitely some glitches eg:-
I haven't used the language tool, but one critical thing I noticed is that when you synch your products to say France, you MUST go into your inventory and check that the product you've synched has the same details/pic as the UK one. If the ASIN already existed over there, you have no idea what it looks like til you load it. This will only apply to products with pre-existing foreign ASINs. If there's no ASIN over there, you must create the product using a flat file. But that's another story.
Oh and don't forget you can pull down a report that shows you the exact state of all your products on each marketplace (even if they haven't synched, with a reason's why.) Inventory, Sell Globally, Build International Listings - Generate Report (near bottom of page). Open in Excel, edit to suit and bob's your uncle.
Edited by: Toy Seller on Sep 22, 2016 6:07 PM
Edited by: Toy Seller on Sep 22, 2016 6:14 PM
Regarding your first paragraph, I'll do that - I see now that you're absolutely right, this is the place that Amazon 'automatically' generates foreign listings from.
Regarding your second paragraph, my issue was that those listings I had created myself have since disappeared. I know how to list them, but don't understand why they disappeared after three months. Anyhow, I'll have a play around and see if I can work it out.
Thanks for your help
Re those listings that disappeared - I would hazard a guess and say that they were removed by the system when you initially set up the synchronisation.
When setting up synchronisation, the system will delete any existing products you have on the foreign marketplaces by default. There is an option to say no to this, but maybe you didn't check that box?? It's no big deal though. You can add them back.
How you add them back is up to you. You have 2 choices:-
1. Add them manually by logging onto SS, select foreign marketplace from drop down list to middle. Inventory - Add a Product. Fill in the ASIN, title, manufacturer and brand exactly as shown on the UK product page. Fill in your offer details. At this point the system will detect the item already exists on the UK site and prompt you to use this. Confirm and the product (including images) will be created on the foreign marketplace. This method is quite time consuming though and not much use if you have lots of products (anything over say 30 ish)
2. If you have many products, use a flat file inventory loader for that class of product for that particular marketplace. Let me know if you need a hand with this.