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Product ID/Subject Line Control

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Hello,

I'm having trouble understanding how I can regain control of the Listing Subject Line, or product name, where to sellers are marketing the same product...let me give an example:

Let's say I'm selling marbles and in my listing I market them as "Mike's Marbles" and then I have a competitor list the identical bunch of marbles as "Bubba's Balls". Also hypothetically let's say they sell much better when marketed as Mike's Marbles than they do Bubba's Balls. Even when I regained the Buy Box the ad subject line or listing (the part the customer sees) still says Bubba's Balls, although it shows I'm the seller since I'm in the Buy Box (and the ad is still capturing my bullet points).

Obvious problem is.....even though I've regained the Buy Box, it's killed the sales now that the listing is fronted as "Bubba's Balls".

Any suggestions?

Thanks.


The 'item name' isn't something that Amazon wants switching back and forth based on what individual sellers want it to be ..........

When a product page is created it now belongs to Amazon. Yes the original creator can typically edit it, and certain other sellers where Amazon has given them more detail page control than others, but it's not so much up for changing as you want.

The product typically has a name given to it by the manufacturer and that's what it should stay as for everyone. If I have some and list matching a UPC then I want a standard name .... not your personalized one.


It's all about Detail Page Dontrol, and the Buy Box doesn't have anything to do with the product name.

Detail Page Control

https://sellercentral.amazon.com/gp/help/help.html/?itemID=200335450&ref_=ag_200335450_h_r1_cont_sgsearch

If you cannot change it yourself, you can ask Seller Support to make the changes for you. But, be prepared to prove that your request is consistent with the manufacturers definition.

Contact Seller Support > Inventory > Wrong information on product pages

P.S. Is there a reason you listed your sunglasses under HOME IMPROVEMENT?


Also hypothetically let's say they sell much better when marketed as Mike's Marbles than they do Bubba's Balls.
I am having trouble figuring out, why marbles would sell better with your name in front of it.

The item your selling should address what your selling, who is selling them doesn't belong there.

Things mean different things in different places. Where I live, if you lost your marbles, someone is asking why you have done something crazy.

I am not even going to explain what someone think about selling Bubba's Balls.

I'm sorry, I know your serious, but the names just did not describe glass.

Names unless you made them, just do not belong there.


Storybooks, it's only a hypothetical example and possibly not a good one.

Dont get hung up on "Mike's" or "Bubba's", I only used those names to diffrentiate between the two sellers.

The real point is the common product that is being marketed for two different purposes. In my hypothetical, product is being marketed as "marbles" on one hand, but "balls" on the other. So even though two sellers are marketing the same product, their customers are completely different.

Obvious problem is, whichever one controls the Listing Title, it kills the other seller's sales...

Make sense?


Okay, It was just how it was presented.

Things just strike me funny sometimes. The balls had me laughing.


The Swamp Company wrote:
Storybooks, it's only a hypothetical example and possibly not a good one.

Dont get hung up on "Mike's" or "Bubba's", I only used those names to diffrentiate between the two sellers.

The real point is the common product that is being marketed for two different purposes. In my hypothetical, product is being marketed as "marbles" on one hand, but "balls" on the other. So even though two sellers are marketing the same product, their customers are completely different.

Obvious problem is, whichever one controls the Listing Title, it kills the other seller's sales...

Make sense?



Does not apply in this case.

Neither seller is the manufacturer and the product is generic/commodity enough where the manufacturer doesnt care how the product is listed or marketed.


If it is in fact a generic product, it shouldn't be listed as either "Mike's Marbles" or "Bubba's Balls." It should be marketed as a generic item with a generic title. Something like "Package of 25 1/2 inch Glass Marbles in Assorted Colors. Then both Mike and Bubba can list their... ummm... balls under the same listing.

David


I appreciate the reply but, that would be swell if Bubba and Mike were both in agreement what the listing should say. As it stands, Bubba has the Subject Line and doesn't want to use mine...even though mine outsells his 10:1.

So for now, my wagon is hitched to Bubba...


')