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Amazon Split Testing Software

  • Crush your FBA competition with more sales

  • Crush your FBA competition with automated split tests.

  • Crush your FBA competition with more customers.

  • Crush your FBA competition with optimized Amazon listings.

Find Your Optimum Pricing

  • Maximize profit by finding the ideal price for your product and niche.
  • Split Test how pricing affects your rankings and conversions.
  • Use the Profit Peak automated pricing optimizer for continuous repricing.

Test Your Copy

  • Splitly is the only way to test images and text on Amazon.
  • Upload multiple images, titles and descriptions and run automated tests.
  • Discover the most profitable copy and increase your conversions and profits.

Boost Sales and Revenue

  • Split test your way to the top and overtake your competitors.
  • Generate more sales and revenue for your business.
  • Optimise your product listing to appeal to your most profitable customers.

So… how does it work?

Upload Variants

Start with your original copy and make adjustments, such as varying the price, features, images or description for all your products.

Run The Experiment

Our software periodically updates your product listings, rotating through your variants. Sit back and let us do the hard work.

Find A Winner

We pull reports directly from your seller account and determine a statistically significant winner – and you make more sales!

Splitly just got better

Introducing New Features

Profit Peak

Do you have time to research and adjust your price every day? React to supply and demand & maximize your FBA sales and profits using the powerful automated pricing optimization tool, Profit Peak.

Rank Tracking & Rank Booster

Sophisticated Rank Tracking taken one step further. Rank Booster works alongside Profit Peak to enable you to optimize your pricing without damaging your rankings. Work smarter with Splitly!

The Power of Pricing E-Book

Why Testing Your Price is Important

Price Strategically

The most important part of creating an optimized listing that generates profit is finding the perfect price. There is a distinct science to this, which we cover in depth in this pricing guide.

Maximize Profits

Sometimes it makes sense to make fewer sales, at a higher price point. Do you know how to find that price? You will learn after digesting the lessons of this ebook.

Outsmart Competitors

Pricing based on your competition is a dangerous mistake. This ebook will share the data-driven approach to arrive at the optimal price point.

Split Testing Ideas

Amazon selling can be a competitive and cutthroat marketplace….if you compete with the masses. However, simply based on the fact that you are reading this, you are far ahead of your competition. You realize that split testing your Amazon product is the largest untapped opportunity to grow your business.

Amidst the mass of nearly identical private label products, a few slight changes can yield improvements of 30% or more in sessions, sales, and profits.

We have listed out some of the most impactful split tests that you can run, and how you can set them up. Start running these tests so that you can offer the perfect Amazon experience for your customers!

Agencies & Consultants

BSR Marketing

BSR Marketing Specializes in Amazon Pay Per Click Advertising (PPC) and Listing Optimization Services. Using data driven optimization we help you get the most ROI for your advertising dollars. Our services result in fully optimized listings, increased traffic, elevated keyword rankings, higher conversions and expanded sales.

Stop struggling with easy to fix issues, and let us manage your advertising campaigns and revitalize your listings, converting browsers into buyers. Request your free assessment to get started.

Expand your Amazon FBA empire to Germany

Don't miss out on the second largest Amazon market. We are a data driven amazon.de conversion optimization agency that helps you overcome the language barrier. We use Splitly to prove ROI. If we do not increase your sales in 30 days, you pay nothing. More info: https://amzstars.com/b2b/optimize-en.

Liz Adamson @ Egility

Liz is the owner and lead consultant at Egility, a firm dedicated to helping resellers, manufacturers, and brand owners become successful on Amazon. Offering copywriting, A/B testing and additional services designed to increase your traffic, conversion, and profitability on Amazon.


Does Amazon allow A/B tests?

We have written permission from Amazon to perform A/B tests and they have assured us that seller accounts will not be banned due to changing product details frequently. Here’s the proof.

What marketplaces does Splitly support?

Splitly supports Amazon US, Canada, Mexico and all of Europe: UK, Germany, Spain, Italy, and France!

Do you need access to my seller account?

We require you to authorize MWS (Marketplace Web Service) to our application and require dummy login credentials. Setting this up is easy and will take just a few minutes.

Without this, we will not be able to apply variant rotations or fetch performance reports from your account.

Why should I split test my products?

The bottom line is that your products are not optimized for maximum sales.

Are you sure your primary image performs best? How do you know your pricing is correct? Maybe you should reduce the price a little bit to increase conversions, without eating into your profit margin. Or maybe you should increase your prices. Unless you test, you just don’t know.

Can I run promotions during a test?

We advise against running promotions while testing.

Running promotions can effect the quality of results. Besides, wouldn’t you rather run a promotion after running a test, knowing your promotion will have more potential?

What fields can I test?

You may test images, the title, the description, the standard price, the sale price and the features (or bullets). You may test more than one field in each variant for multivariate testing.

Can I trust you with access to my seller account?

We take security very seriously. Your credentials are encrypted using OpenSSL AES 256-bit encryption (the same level of encryption banks and governments use) and are stored on firewalled servers. Our staff are forced to use two-factor authentication to prevent social engineered based attacks. We scan our servers every day for viruses and we apply security updates regularly to address the latest threats. Your account password is hashed using the one way Bcrypt algorithm. To top things off, our website runs behind Cloudflare, which protects us from a wide range of security threats.

How do you find a winner?

We run tests until we find a winner that satisfies your preset confidence level. We calculate the statistical significance for each variant – ensuring all tests are conclusive and accurate.

We have gone to great lengths to ensure of accurate A/B Amazon split test results, including analyzing your historical data. More details can be found here.

Can I edit my product listings during a test?

You cannot edit your product details while a test is in progress. This is because we rotate through the variants periodically – and changing your products manually will invalidate the test.