Launched in 2010, AliExpress.com is an online retail service made up of mostly small Chinese businesses offering products to international online buyers. It is owned by Alibaba. It is the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It allows small businesses in China to sell to customers all over the world, and, just like Amazon, you can find just about anything there. It might be more accurate to compare AliExpress to eBay, though, as sellers are independent; it simply serves as a host for other businesses to sell to consumers.
Similar to eBay, sellers on Aliexpress can be either companies or individuals. Aliexpress is different to Amazon because it acts only as an e-commerce platform and doesn’t sell products directly to consumers. It directly connects Chinese businesses with buyers. The main difference from the Chinese shopping site Taobao is that Aliexpress is aimed primarily at international buyers mostly in the United States, Russia, Brazil or Spain. Alibaba is using AliExpress to expand its reach outside of Asia and challenge online giants like Amazon and eBay. AliExpress is using affiliate marketing to find new consumers.
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